February 17, 2023

Caller ID reputation & why it matters

Caller ID reputation & why it matters

Caller ID reputation refers to the standing of a phone number, derived from the quality and authenticity of the calls that are made from that number. A reputation score is based on a variety of factors, including the number of complaints that have been made about the number, the number of calls that have been blocked or labeled as spam, and the number of calls that have been answered and connected.

Why is caller ID reputation important?

1. It can affect the ability of a business to reach its customers through phone calls.

A poor caller ID reputation can lead to calls being blocked or labeled as spam, which can make it difficult for the business to communicate with its customers. This can result in a loss of business.

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2. A poor caller ID reputation can also lead to increased costs for a business. 

When calls are blocked or labeled as spam, the business may need to use additional resources to reach its customers, such as email or text messages. The brand may also have to invest time and money into rehabilitating its image to remove their number from these databases. This can increase the cost of customer communication and negatively impact the company’s bottom line.

3. A poor caller ID reputation can lead to increased regulatory compliance costs. 

The Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) have regulations in place such as STIR/SHAKEN to protect consumers from unwanted or spammy calls. Businesses that do not comply with these regulations may be subject to fines or penalties.

4. Unseen costs can damage your  business' reputation.

If your company’s calls are blocked or labeled as spam, it can give customers a negative impression. This can lead to a loss of trust and confidence. And trust is difficult to repair once it has been broken. 

“So what preventative measures can I take?”

If that’s your question, you’ve come to the right place. To maintain a good caller ID reputation, businesses should put plans in place to ensure that their calls are not associated with spammers or scammers. This includes regularly monitoring their caller ID reputation, keeping their phone number lists up-to-date, using caller ID spoofing prevention tools, and a wide range of other tactics. Incorporate these measures into a phone number reputation management plan.

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Additionally, brands can partner with reputation management services, which can help monitor and improve the caller ID reputation of a phone number. These services can also provide businesses with insights into the factors that are affecting their caller ID reputation, and provide guidance on how to handle them and improve. 

Introducing Robokiller Enterprise

Now that you understand all of the ways caller ID reputation impacts the ability of a business to reach its customers, the next step is to protect your business. At Robokiller Enterprise, we offer a suite of products for enterprises of all structures and sizes to make sure scammers can’t impact your bottom line. Book your free, no-obligation demo today to learn how we can help your organization stay safe from spam.

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