Table of contentsThe state of the robotext in 2022The state of the robocall in 2022Phone scams in 2023: What to watch for
Table of contents
If there’s one thing you need to know about scammers, it’s this: They’d rather text than call you. In 2022, fraudsters sent an overwhelming 225.7 billion spam texts, a remarkable 157% increase from 2021’s then-record 87.8 billion.
It’s not as if scammers have abandoned robocalls as a method of conning people — they still sent 78.2 billion, a relatively modest year-over-year increase of 8% — but, as we predicted last year, SMS scams are here to stay.
Why are scammers so eager to text? One reason is because they know robocalls garner most of the good guys’ attention.
The telecommunications industry has fought diligently to curb spam calls. Notably, the Federal Communications Commission (FCC) rolled out STIR/SHAKEN, a mandatory regulation for voice service providers designed to stop caller ID spoofing, in 2021. The focus only recently began to shift to SMS. In September, the FCC announced measures to mitigate robotexts, noting they’re a growing consumer safety and privacy concern. However, it’ll likely take a while before the government, carriers, and third-party apps pose a unified front against SMS fraud.
Scammers know this, so they’re capitalizing while they can.
Another reason behind the shift is the fact scammers understand where to find people. They know we live in a text-first society and that by keeping up with social trends and events they can take advantage of people's vulnerabilities with compelling cons. Take delivery scams, for instance, which increased by 156% from October to November. Scammers targeted Americans with these scams, knowing Black Friday and holiday shopping was front and center.
Despite the efforts now underway to mitigate spam texts, chances are Americans won’t get a reprieve any time soon. If 2022 is any indicator, the problem is rapidly deteriorating. From March through December, Americans received at least 10 billion robotexts in every month. SMS totals exploded in November and December, peaking at 55 billion in the final month of the year.
Though November and December proved infamous, not all of the text messages sent in those months were scams. In fact, 70% were related to brand SMS marketing, as brands sought to drive sales around the holidays. Couple holiday shopping with midterm elections and it’s no surprise November and December netted out at record highs.
In our 2022 Mid-Year Report, Robokiller predicted robotexts would rise to 147 billion by year’s end. As mentioned above, Robokiller observed an influx of marketing-related messages in November and December, which our users marked as spam. When excluding brand marketing messages such as these, Americans would have received 157 billion robotexts, an overshot from our projected total but not a significant one. The unexpected surge in brand marketing messages made the yearly total skyrocket.
It stands to reason that the states with the most people generally receive the most texts. California led the way in robotexts in 2022, followed by Texas, Georgia, New York, and Florida. Given these states generally receive the most robotexts year after year, it’s apparent that scammers have yet to refine their tactics to be more targeted.
If you call Georgia, D.C., South Dakota, Arkansas, or South Carolina home, chances are you’ve received more spam texts than your friends and family elsewhere in the United States.
Delivery scams were the leading scam in 2022, just as they were a year ago. Interestingly, scammers relied on this scam less in 2022 (12 billion) than they did in 2021 (22 billion). That, coupled with the fact robotext scams more than doubled year-over-year, means delivery scams occupy a much smaller percentage of all scams this year (6%) than last (26%). This suggests scammers aren’t so focused on any individual scam type. Instead, they’re spreading their efforts around.
Also as was the case in 2021, COVID-19, bank, and Apple + hardware sweepstakes scams placed in the top five. In a deviation from 2021, travel scams entered the list in place of health care scams. This was likely a reflection of the fact people were more willing to travel in 2022, as concerns over the spread of COVID-19 decreased, causing restrictions to ease in many locales.
In a world that revolves around SMS, scammers have perfected this method of defrauding Americans. Sadly, it’s paying off, as scammers stole a record $20.6 billion in 2022, a 105% increase from 2021’s then-record $10 billion.
Robokiller and Textkiller are on the front lines defending Americans against fraudulent SMS. With 99% effective protection against dangerous scams and unwanted text messages, you’re safe from scams with our award-winning technology.
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Robotexts may have zoomed past robocalls to become the number one nuisance on phones everywhere, but that doesn’t mean robocalls have lost relevance. Scammers sent 78 billion robocalls in 2022, an 8% increase from a year ago, but a slow growth rate in comparison to 2021’s 32% increase.
The slowed growth in robocalls can likely be correlated to the FCC’s steadfast efforts to curb the problem in 2022 (more on that below). However, the scams that did make their way through are yielding increasingly significant returns. Americans lost $65 billion to robocall scams in 2022, more than double 2021’s $30 billion. This suggests scammers are getting better at their craft, with a higher return per scam attempt. Data from the Federal Trade Commission (FTC) supports this conclusion, as the average robocall scam now costs the victim $1,500, a significant increase from 2021’s $1,000.
Bottom line: Although robotexts are more prevalent, robocalls remain more dangerous on average.
In good news, government efforts to shut down some of the most insidious robocalls and the people behind them has made a significant impact.
Car warranty calls, once the most infamous robocall, dropped from just shy of 1 billion in June 2022 to fewer than 7 million by September. That’s because the FCC announced a series of steps to shut down these scams and hold responsible the bad actors behind them and the voice networks allowing the traffic.
Student loan scams, the fifth most common phone scam in 2021 according to Robokiller, plummeted in December by 88%, despite the fact debate over student loan forgiveness is front and center. This followed a public notice from the FCC that pinpointed a network responsible for allowing these calls to go through.
Also, for the first time, the FCC removed a phone carrier from the Robocall Mitigation Database. Global UC had failed to address robocall scams, so the FCC shut off traffic to and from the network.
With the FCC in attack mode, chances are other prominent scams will plummet and the parties responsible for sending and allowing them will be held accountable.
Even so, robocalls are still prominent.
As one of the most trusted sources for national robocall trends, Robokiller continues to monitor and quantify the respective impact of the FCC and other organizations’ efforts to shut down targeted robocall scams to help continue the exciting momentum we're seeing in this area.
Robokiller and Robokiller Enterprise, which provides protection against scams for businesses, remain committed to eliminating robotexts and fully support government efforts to curb these scams. Together, we, along with the federal government and carriers, can work to eliminate this costly problem.
Texas, California, Florida, Ohio, and Georgia were home to the most unwanted calls in 2022. With more than 9 billion robocalls, Texas surpassed the next closest state, California, by nearly 3 billion. Scammers continuously target the elderly to make a profit, so it’s no surprise these states are at the top of the list considering the high rate of retired Americans residing in them.
Last year, Arkansas (393) led the way on a per capita basis, and it once again challenged for the infamous top spot in 2022, falling just shy (445) of Texas (448). Notably, Georgia is the only state to appear in the top five on a per capita and overall volume basis.
Despite the FCC’s success in limiting car warranty robocalls in the second half of 2022, scammers did enough damage in the first half of the year to ensure this scam type would remain atop the list of infamy again in 2022. However, whereas last year car warranty calls accounted for 18% of all robocalls, this year they accounted for just 10% (including less than 1% of all robocalls in December). Overall, Americans received shy of 8 billion car warranty robocalls, a far cry from last year’s 13 billion and clear evidence that government efforts are making a rapid and significant impact.
Health insurance and Social Security scams placed in the top five most common scams, just as they did a year ago. Notably, pharmacy and medical scams entered the top five in place of student loan and religious scams, which is likely due to government efforts asking carriers to stop letting student loan scams through their network.
Based on historical data, economic factors, and other trends, we expect to see the following play out in 2023.
Robotexts will once again surge
2023 is set to be another banner year for SMS scammers, as Robokiller predicts Americans will receive 50% more robotexts. Robocalls, on the other hand, will grow a modest 5%.
Some well-known robocalls will practically vanish
One reason we project robocalls to increase at a slower rate than robotexts is the fact the FCC has proven capable of shutting down dangerous call scams (like auto warranty and student loan scams in 2022). Expect the government to zero in on other harmful robocalls with great results in 2023.
The government will focus more on robotexts
Americans can expect the FCC to expand their focus to robotexts next. Keep in mind, SMS scams pose a unique challenge, so Robokiller doesn’t anticipate a STIR/SHAKEN equivalent for spam texts in the immediate future. Nonetheless, the FCC’s initiative is encouraging.
Robotexts and robocalls remain a serious concern. Here are some steps you can take to stay safe.
Regardless of what happens in terms of government regulations, carrier efforts to stop spam, and scammers seeking new and creative ways to steal, one thing is certain: Robokiller keeps your phone scam-free.
Robokiller’s AI- and ML-powered technology silences scammers before they can reach you. With 99.9% effective robocall and robotext protection, you won’t need 100% accurate scam radar of your own.